I’m a strong advocate of building a one page plan, either for business or personal use.  It’s just a document that outlines what you value and how you’re planning to get to your hoped-for future.  Here are some sample categories.  Choose those that are relevant for you, fill in the blanks, and use it at management team meetings to align your team.  There are lots of duplicate ideas, don’t use them all.

Why do you exist?
Why, How, What?
Why you exist along with how you do your thing and what you do exactly.  Also called mission and vision
Core Values
How should people around here behave?
What do we believe deeply?
Brand promise
What can our customers count on us to deliver to them every time (no more than 3)
Unique Selling Position
Same idea as above
Our perfect customer
By demographic and psychographic
Our ‘big hairy audacious goal’ 10+ years out
Strengths, weaknesses, opportunities, threats and trends
Top strategies
For the year, for 3-5 years
SMaC list
Our ‘specific, methodical and consistent’ recipe for success – rules we will not violate as an organization
Key habits
That the organization will practice
Top corporate goals
For the year, for 3-5 years
20 mile march           
Our consistent growth goal.  Not a dream, but the law
Key measurements
By year, by quarter.  No more than 6 measures that indicate the health of the organization
Challenge game
Some organizations play quarterly games to align the team
Parking lot issues
Things to remain on the radar that we can’t deal with right now
What is the scope of our operations (geographically or by product offering, or…?)
Personal Accountabilities
What is each person on the team accountable to do by (insert your time frame here)

Every organization must know where it plans to go, how it plans to get there, and what each person’s role is in making that happen.  Does yours?

Have a great week!

“Trevor has helped us develop a strategic plan that fits on one page. As a result, we've become very focused and aligned as an organization. We now have much more structured accountability and communication, and our staff feels very committed to the process. Trevor shares our values and brings a very relational approach to his work with us and has been a huge help to our organization.”

Ben Hoogendoorn

Ben Hoogendoorn, CEO, FH Canada